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In addition to being an inspiring social network, Pinterest has positioned itself as a platform for generating organic traffic both for your blog or sales page as well as for YouTube and Instagram. That way, you can use Pinterest to sell digital products . But what would be the best strategy to start with? Is your client on Pinterest? Before you start selling on Pinterest, you have to understand if your persona is on this social network . For that, let's see some data about the public currently present on Pinterest, released by the Omnicore Agency : 70% of Pinterest users are women, and new users are 40% men and 60% women. 34% of users are between 18 and 29 years old, in the United States
The average age of users is 40 years old, although those who upload the most content in pins are under 40. Generation Y, also known as Millennials, is on Pinterest as much as they are on Instagram. It is worth remembering that this generation was born between the C级执行名单 80s and 90s. 50% of users are outside the United States. Also, it is necessary to think about what niches are present on the platform . When creating the boards, there is a suggestion of categories in which they can be inserted, this can give us an idea of more than 30 that can be published on the social network. Suggested categories include: Animals & Pets, Outdoors, Crafts & DIY, Hairstyle, Makeup & Beauty, Auto & Motorcycle, Wedding Ideas, Education, Entertainment, Gardening, Women's Fashion, Parent & Child, Products, Health & Food healthy, Technology and Travel Do you need help deciding? If you still have doubts, I have separated some tips here for you to discover if this is the right social network to invest in: Do keyword searches for the digital product you want to sell and find out if there is any content within Pinterest about it. If you already produce content on other social networks or already have an audience, ask them if they use
Pinterest and for what purpose. Thus, you will discover if it is worth investing in content for this network. If you notice that there is no content published on Pinterest for your niche, you should ask yourself if it is worth starting with the content and trying it or if it is better to leave it aside. Evaluate what would be the best strategy for your business. Time to understand the platform Now that you've figured out if your audience is on Pinterest, it's time to learn how people are using it, and especially how it's searched. This will help you understand how often you need to produce content and what your sales strategy will be. The first step to getting insights into how your content is performing on the social network is to change your profile to: Pinterest for Business . Thus, you will have access to Analytics, in it you will be able to understand how your pins are working, which ones are clicked the most and which ones are viewed the most, for example.