Starbucks is a brand that successfully delivers personalisation in this way, with one particular AI-driven marketing campaign generating positive results. As highlighted by Deloitte in its ‘Connecting with Meaning’ report, the coffee chain created over 400,000 variants of hyper-personalised messages (related to food or drink offers) to its customers, making each one a unique and compelling offer for each individual by using contextual data such as location and demographic. According to Deloitte, Starbucks’ marketing campaign effectiveness and incremental revenue via offer redemptions increased three-fold as a result, with an estimated 25% of total transactions being conducted via the Starbucks mobile app.
Whether heat mapping or full-scale digital experience analytics – marketing technology is not the silver bullet for CX, of course, but it’s certainly a differentiator for companies that have the correct foundations for strategy in place. And with with investment a key priority for many organisations in 2022, it could also become a competitive advantage.Four trends driving brand events and experiences in 2022
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Companies are ramping up investment in experiential marketing, as consumers crave in-person experiences. According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022.
But post-pandemic, is experiential strategy the same? Here’s a look at how companies are attracting people IRL, and some trends driving the industry.
The limit on ‘live experiences’ during the past two years has already given way to virtual and hybrid experiences, which combine real-life social interaction with digital elements. At the same time, we’ve witnessed the emergence of the ‘metaverse’, or at least a more fleshed-out concept of a new immersive digital environment where these interactions take place. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage.