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We are talking here about Google Analytics, Google Adwords or Google Trends. Even if these allow you to distinguish yourself from your competitors, they quickly come up against their limits. For this reason, Big Data tools are now used as additional techniques to stand out and capture the attention of the Internet user. Yes but how ? Analyze the evolution of SEO techniques Accurately define the target audience of a given niche Keep up to date with changes in an article's positioning Identify the least competitive keywords Anticipate winning and unused data techniques and strategies.
Among the Big Data tools used, some are now beginning to assert themselves as an indisputable reference for marketing agencies : SemRush Ahrefs Monitorank Ranks fax list These tools have more specific features to better understand how SEO works. Using this data strategy leads to better results when using the SEO tools offered by Google. The development of Big Data is happening at a spectacular speed, a growth that makes us think of the beginnings of an artificial intelligence that comes to life before our eyes. The future of SEO.
A seems to predict the development of techniques capable of backlinking, placing keywords in the desired places in an article, etc. A way to automate natural referencing and let the quality of the content reign supreme!What is attribution? A user has the possibility of interacting, during his conversion process, with several ads from the same advertiser. The attribution model is a rule determined by Google's algorithm which calculates the share of "credit" (or merit) allocated to the various interactions made during the conversion path between a user and an advertiser.