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Domestika Maestros 9 Milton Glaser, sketch of the 'I Love New York' logo exhibited at MoMA, 1977. a committed genius In addition to being a successful creator and master of design, Glaser stood out for his political commitment to the society of his time, which crystallized in some of his works. The designer contributed in the eighties to raising awareness about AIDS, through a poster designed for the WHO. Composed of two halves of a heart linked together by the image of a skull, the poster was accompanied by this message: "AIDS: a global effort to stop it."
Milton Glaser, iconic designer of I NY, at Domestika Maestros 11 'AIDS: A Worldwide Effort Will Stop It', 1987. And in 2001, after the September 11 attacks, it recovered its legendary I <3 NY logo and redesigned it, adding the words "more than ever" and a small black jewelry retouching service notch in the heart. Milton Glaser, iconic designer of I NY, at Domestika Maestros 13 'I Love NY More Than Ever', 2001. In 2014, the designer created a logo to raise awareness about climate change. "It's not warming, it's dying" said the slogan on a green disk obscured by black smoke, which symbolized the disappearance
of light on the planet. Glaser was also one of the designers who encouraged Americans to vote in that year's presidential election in 2016, and he did so through a poster accompanied by the slogan "To Vote is to Exist." Milton Glaser, iconic designer of I NY, at Domestika Maestros 15 'To Vote is to Exist', 2016. The importance of teamwork For more than fifty years, Walter Bernard and Milton Glaser revolutionized editorial design, crafted a new way of looking at magazines, and in the process revitalized the art of visual storytelling.