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Identify ways to improve organic search performance Identify which parts of your content marketing have performed best in the past Identify content topics your audience might like Find gaps in the content you provided to different stages of the sales funnel Find pages merged due to duplicate content Highlight pages with high impressions but low conversions Generate ideas for future content Eliminate content that no longer reflects your business, niche, or corporate culture That's the theory. Let's put it into practice. learn more: How to Create a High Performance
Content Marketing Strategy in whatsapp database 2021 What content is right for each stage of the marketing funnel? 30 ways to come up with great ideas for your blog posts 15 Fast and Easy Ways to Improve Your Site's Conversion Rate Meet John, the fictional business owner To show you how to audit content, we created John, a business owner with a heart of gold. He runs a small software company that developed a SaaS budgeting tool.
A step-by-step guide to conducting a content audit He's been investing in content marketing for about a year now, and I'm not sure all the time he's put into blogging, making videos, and releasing infographics has paid off. As a result, he decided to conduct a content audit to see how individual pieces of content were performing and, if any, how they might differ in the future. Since John only has five employees (all already wearing multiple hats), he decides to undertake the audit process himself. He's a busy guy, so he keeps the scope of the audit small, only looking at content he's created in the past year, and only tracks a few variables that indicate success . Remember that the size and scope of your audit is entirely up to you. This is not an all-or-nothing scenario.