Sometimes google hits the keyboard and releases a new post that explains what's going on behind the scenes. Sometimes these articles are meant to serve as a general introduction to a given topic. In other cases, google uses its blog to update the industry Mexico Phone Number List on its latest advancements. This is exactly what happened on september 10 when Google's Danny Sullivan and pandu nayak simultaneously published blog posts about reliability and quality on the serp. For our purposes, I want t Mexico Phone Number List o focus on danny's article, how google provides reliable information in search, because I think it points to the definition of a .
Paradigm on the serp that has emerged with the advent of " core updates” (as we now know them now). Specifically, part of what google lays out in the post talks about building an evolving “authority profile” with which it ranks other sites. What exactly am I Mexico Phone Number List tweeting about? The case of the authority profile while I'm sure many saw latent depth in other parts of google's article, to me the following was like a furiously flashing neon sign: for topics where quality information is particularly important – such as health, finance, civic information and crisis situations – we place even more importance on factors related to expertise and reliability.
We've learned that sites that demonstrate authority and expertise on a topic are less likely to post false or misleading information, so if we can build our Mexico Phone Number List systems to identify signals of these characteristics, we can continue to provide reliable information. Designing these systems is our best defense against low-quality content, including Mexico Phone Number List potential misinformation, and it's work we've invested in for many years. - google there's a lot to chew on here. One of the most striking sentences from the section above is: "We've learned that sites that demonstrate authority and expertise on a topic are less likely to post false or misleading information." - google the essential word is “learned.