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When viewing a website. 88% of people on the go choose their smartphone as their primary device when searching for websites to view and buy. Website features visitors love there are many ways to improve your website to attract more visitors and retain your current visitors. Below we will discuss website features such as their importance to the success of your business. 1. Easy navigation and fast loading some of the first things you need to pay attention to are the menu and the layout structure.
As they are usually the first point of interaction for users, they should be intuitive and easily accessible. Chart of main website features according E Commerce Photo Editing to this 2018 consumer ux survey by clutch.com, 94% of website visitors rate “easy navigation” as the most important website feature. Pages that have clear menu options and structure attract customers because they can easily find what they need in seconds. For example, a website that has a simple and well thought out navigation is hubspot. It is designed to reflect products and services. When you enter the website, you can easily jump to the section you are looking for - software, pricing, resources.
The other option provided to users or read more about the company in the about section. The top part of the layout also has a cta button that prompts users to get hubspot for free, which is a good way to engage new visitors because people love free content. The rest of the menu provides language options, a contacts page, login and chat with customer support - just the basics. This is a good example of a simplistic menu navigation and layout. Hubspot home menu you can easily explore hubspot's different options and pages with just a few clicks without getting lost on the site. 2. Beautiful and responsive design website aesthetics can greatly affect