Critics When It Comes to Consumption, to the Point of Playing a Highly Relevant Role in the Decision-Making of Some Brands. Millennials Also Prefer Real Experiences to the Accumulation of Consumer Products . They Are a Generation That Stands Out for Its Sociability, Preferring to Spend Time with Their Friends, Travel Abroad, Spend Weekends Out of Town, Try a Sport or Risky Activities. These Activities Motivate Them Because They Foster Personal Growth . Differences Xennials Vs. Generation Z Generation Z Is the One That Continues the Legacy of Generation Y. They Have Grown Up All Their Lives in a Technological Environment, They Do Not Conceive of the
World Without Mobile Phones, the Internet or Social Networks and They Feel Safer in a Digital Environment Than in a Physical One . Generation Z Was Born Around 1995 to 2016 , Living Their Childhood in an Uncertain Context with an Economic executive list Recession from 2008 to 2011. as We Have Commented Previously, Those Born Within Generation Z Have Developed in the Midst of a Crisis. This Has Made Them a Very Mature, Self-Sufficient and Creative Generation . They Are Strongly Linked to the Culture of Diy ( Do It Yourself ), Which Is Why They Are Very Self-
Taught, Especially Online. If You Thought That Millennials Were Multi-Screen, This Generation Multiplies Them by Two, So Capturing Their Attention Is Really Difficult and the Content Must Be Really Eye-Catching and Interesting So That Your Promotion Will Focus Attention. What Did You Think of This Article About Xennials ? Leave Your Comments and Share! If You Want to Know Everything About Consumers and Become a Digital Marketing Expert to Adapt Campaigns to