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Constant control of indicators and optimization of less promising ads is the everyday life of every paid social media specialist. How to interpret individual metrics and what to do to improve the quality of Facebook ads? What are the Facebook advertising metrics? After launching the campaign in the Ads Managerwe see the default column settings. There are various indicatorsalthough not everyone is aware of which of them are worth attention and may prove the effectiveness of advertising.

In the pasta certain kind of oracle was the Facebook ad relevance score. It is a simple factor thaton a scale of to determined how the target group reacts to the advertisement. of recipients' reactions UK WhatsApp Number List both positive onessuch as clicking or playing a videoand negative onessuch as ad submissions. The higher the scorethe better the content was tailored to the recipient. Todayhoweverthis ratio has been replaced with three new ones Quality RankingActivity Index and Conversion Rate.

You can find them in the Ads Managereither at the ad set or ad level. If it is not therewe only need to add a specific column in the settings. What do the individual indicators define? Quality Ranking Quality Rankingalso known as the Ad Quality factor determines how the quality of a particular advertisement is perceived in comparison with competing campaigns targeted at the same audience. It is measured using various signalstaking into account the opinions of people watching or hiding the ad.